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How to Design Your Environment For Success

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During the energy crisis and oil embargo of the 1970s, Dutch researchers began to pay close attention to the country’s energy usage. In one suburb near Amsterdam, they found that some homeowners used 30 percent less energy than their neighbors—despite the homes being of similar size and getting electricity for the same price. It turned […]

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Betrayal and Opportuntity

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The two real fathers of Israeli hi-tech are the Arab boycott and Charles de Gaulle, because they forced on us the needto go and develop an industry. YOSSI VARDI THROUGHOUT THIS BOOK, we’ve pointed to the ways the IDF’s improvisational and antihierarchical culture follows Israelis into their start-ups and has shaped Israel’s economy. This culture, […]

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Inclusion in the Modern World

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Times have changed since Genghis Khan mastered inclusion. Is it still a cultural tool that will enable you to conquer the known world? We explore the potential power—as well as some of the pitfalls—of trying to create an inclusive culture. From Cabrini-Green to CEO The self-help guru Tony Robbins says the quality of your life […]

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A System for the Management of Meaning

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BRANDS ARE AS MUCH a part of our daily lives as our workplaces and neighborhood landmarks. Big, enduring brands become icons—not just of corporations, but of whole cultures. Coca-Cola not only has the most recognized logo in the world, but the logo also has become a symbol of the Western way of life. Today the […]

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The Power of Love

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In February 2003, Brad Smith had just been hired as a new executive at Intuit. The hiring had entailed some drama, with a claim from one of Brad’s former employers that by joining Intuit Brad had violated some non-compete agreements. It took some time, lawyering, and money to work things out. Not long after the […]

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Money Changes Everything

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Something unusual was going on at Jim Simons’s hedge fund in 2001. Profits were piling up as Renaissance began digesting new kinds of information. The team collected every trade order, including those that hadn’t been completed, along with annual and quarterly earnings reports, records of stock trades by corporate executives, government reports, and economic predictions […]

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Intuitions vs. Formulas

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Paul Meehl was a strange and wonderful character, and one of the most versatile psychologists of the twentieth century. Among the departments in which he had faculty appointments at the University of Minnesota were psychology, law, psychiatry, neurology, and philosophy. He also wrote on religion, political science, and learning in rats. A statistically sophisticated researcher […]

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The World’s Wickedest

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We arrive now at the final part of this book, where the length could double, even triple, as we glance at a motley crew of creatures generated when Marxism went cultural and sexual in the twentieth century. Karl Marx desired to ruthlesslycriticize all that exists, to blow up traditional absolutes, and to invent an entirely […]